SAB World of Beer

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15 Helen Joseph Street, Newtown Johannesburg, South Africa
Miriam Makeba Street Johannesburg Gauteng 2113 ZA

The SAB World of Beer is one of Gauteng’s premier conferencing and event venues, voted South Africa’s number one tourist attraction in 2009 and 2011. It is the home of beer culture in South Africa and a must-see destination for anyone who is passionate about beer. The World of Beer is also an integral part of the SAB family in South Africa.

Strictly no under-18s. Enjoy responsibly.

Take a tour of the SAB World of Beer, and you’ll quickly discover why it has twice been named the number one tourist attraction in South Africa. This intriguing, entertaining and interactive journey explores the rich history of beer, uncovering the important role it has played culturally, socially and economically across space and time.


Adults: R105
Pensioners and students with a valid student card: R95
Children under the age of 18: R35
School tours are available at R35 per pupil

Beer tasting: R95
Tour and beer tasting package: R160
Red bus: R100


The SAB World of Beer is open seven days a week from 10am until 6pm. The last tour is at 5pm, except for Sundays and Mondays, when the last tour is at 4pm.

We run tours every hour on the hour and bookings are essential.

If you would like to combine your tour with a beer tasting, please note that the last tour and tasting is at 3pm every day.

We are open on public holidays.

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